Privacy Policy

This policy explains what we collect when you use this site, why we collect it, who we share it with, and how you get it back or get it deleted. It is written to be read, not to be survived.

1. Who we are

This site is operated by PE KOSIUK SERHII, trading as Highlight Digital ("we", "us"), a performance marketing agency. Our registered address is 29000, Ukraine, reg. Khmelnytska, c. Netishyn, st. Nezalezhnosti, build. 21, fl. 101.

For any privacy question, or to exercise any right described below, email [email protected]. We answer privacy requests within 30 days.

2. What we collect

Information you give us

• Contact details - first name, last name, email address, phone number, submitted through our opt-in form, application survey, or booking calendar.
• Application answers - your role, approximate monthly revenue band, lead sources, close rate band, who works your inbound leads, primary service area, and whether our fee is realistic for you. You provide these voluntarily when you apply for an audit.
• Advertising account identifier - if you choose to share it, the numeric ID of your advertising account, so we can request view-only access. Sharing it is optional and it is not a credential: it does not give us access by itself.
• Anything you write to us - replies to our emails, messages, and notes from calls.

Information collected automatically

• Device and usage data - IP address, browser type, pages visited, referring URL, and timestamps.
• Time zone - captured on form submission so we send email during your working hours rather than ours.
• Cookies and similar technologies - see section 6.

What we never ask for

We do not ask for passwords, payment card details, government identifiers, or login credentials of any kind. If anything claiming to be from us asks you for those, it is not from us.

3. Why we use it

• To deliver what you requested - sending the report you asked for, confirming a booking, and preparing for a call you scheduled.
• To assess fit - reviewing your application answers to decide whether an engagement makes sense, and telling you honestly when it does not.
• To prepare the audit - if you share an advertising account identifier, to request view-only access and review the account before the call.
• To follow up - a limited email sequence about the subject you opted in for. Every message has a one-click unsubscribe, and replying stops it immediately.
• To improve the funnel - aggregate analysis of which pages and messages work.
• To meet legal obligations - record keeping, and responding to lawful requests.

Legal bases (for visitors in the UK and EEA)

• Consent - marketing email and text messages, and non-essential cookies. Withdrawable at any time.
• Contract or steps prior to contract - handling your application, scheduling and running an audit call.
• Legitimate interests - securing the site, preventing abuse, and understanding aggregate performance, balanced against your rights.

4. Who we share it with

We do not sell your personal information, and we do not share it with other advertisers or place you on any shared or resold lead list. That is a deliberate commitment, not boilerplate - it is part of what this business is arguing against.

We use a small number of service providers who process data on our behalf, under contract, and only on our instructions:

• Customer relationship and funnel platform - hosts these pages, stores contact records, and runs our email automation.
• Email delivery provider - transmits our email and records delivery, opens and clicks.
• Calendar and video conferencing - schedules the audit call and provides the meeting link.
• Advertising platforms - only where you have consented to analytics and advertising cookies. See section 6.

We may also disclose information where required by law, to enforce our terms, or in connection with a sale or reorganisation of the business, in which case this policy continues to apply to the transferred data.

5. International transfers

Our service providers may process data in the United States and elsewhere. Where data is transferred out of the UK or EEA, we rely on appropriate safeguards such as the UK and EU Standard Contractual Clauses, or an adequacy decision where one applies.

6. Cookies and tracking

We use cookies and similar technologies to make the site work, remember details you have already given us so you do not retype them, and measure how our pages and advertising perform. Advertising and analytics technologies, including platform pixels, may be used to measure the effectiveness of our campaigns.

You can refuse or delete cookies through your browser settings. Blocking essential cookies may break forms and booking on this site. Where required by law, we ask for consent before setting non-essential cookies.

7. Email and text messages

If you give us your email address, we send you the material you requested plus a limited follow-up sequence on the same subject. Every email carries an unsubscribe link, and replying to any of them ends the sequence.

Where you tick a consent box for text messages, we may send messages relating to your application and booking. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for assistance. Consent to receive messages is not a condition of any purchase.

8. How long we keep it

• Contact and application records - up to 24 months after your last interaction with us, then deleted or anonymised.
• Records of an engagement - for as long as required for tax, accounting and legal purposes.
• Unsubscribe and opt-out records - kept indefinitely, because that is how we make sure we do not contact you again.

9. Your rights

Wherever you are, you can email us and ask what we hold about you, ask us to correct it, or ask us to delete it. We do not require you to justify the request.

UK and EEA (UK GDPR / GDPR)

You have the right to access, rectify, erase, restrict or object to processing, to data portability, and to withdraw consent at any time without affecting processing already carried out. You may also complain to your national supervisory authority.

California (CCPA / CPRA)

You have the right to know what personal information we collect and how it is used, to request deletion, to request correction, and to be free from discrimination for exercising those rights. We do not sell or share personal information as those terms are defined by the CCPA/CPRA, and we do not process sensitive personal information for inferring characteristics.

How to exercise them

Email [email protected] with the address or phone number you gave us. We may ask one verifying question to make sure we are not disclosing your data to someone else. We respond within 30 days.

10. Security

We use reputable providers with encryption in transit, restricted access, and access limited to the people who need it. No system is perfectly secure, and we do not claim otherwise. If a breach affects your data and the law requires notification, we will notify you and the relevant authority.

11. Children

This site is for business owners and staff. It is not directed at anyone under 18, and we do not knowingly collect information from children. If you believe a child has given us information, email us and we will delete it.

12. Third-party links

Our pages and emails link to other sites, including the advertising platforms we reference. We do not control those sites and are not responsible for their privacy practices.

13. Changes

If we change this policy we update the date at the top of this page. Material changes affecting how we use data you have already given us will be notified by email where we hold a valid address.