Terms of Service

These terms cover using this website, applying for the free audit, and the commercial terms we publish openly. We state the price, the term and the guarantee here for the same reason we state them on the offer page: you should not have to book a call to find out what something costs.

1. Who these terms are with

This site is operated by PE KOSIUK SERHII, trading as Highlight Digital ("we", "us", "our"), registered at 29000, Ukraine, reg. Khmelnytska, c. Netishyn, st. Nezalezhnosti, build. 21, fl. 101. Contact: [email protected].

By using this site, submitting a form, applying for an audit or booking a call, you agree to these terms. If you do not agree, do not use the site.

2. What this page is and is not

These terms govern your use of the website and the free audit. They are not a services contract and do not by themselves create one. If we work together, a separate written agreement will be signed, and that signed agreement governs the engagement. Where the signed agreement and this page differ, the signed agreement prevails.

3. The free audit

The audit is free and carries no obligation to buy anything. On a call of approximately 30 minutes we review your advertising account, funnel, creative and offer against the five-point audit published in our report, and we give you the gaps in writing. You keep those notes whether or not we work together. This is a different document from the Qualified Lead Standard in section 5, which defines what counts as a lead once an engagement is running.

• Applying is not acceptance. We take on a limited number of clients and may decline any application, for any reason, including that an engagement would not be the responsible recommendation for you.
• Access is optional. If you choose to share view-only access to your advertising account, you grant analyst-level access only. We can view and report; we cannot spend, publish or alter anything. You may revoke it at any time.
• Advice, not a guarantee. Findings from a free audit are our professional opinion based on what is visible to us at the time. Acting on them is your decision.

4. Published commercial terms

These are the terms shown on our offer page. They apply to standard engagements and may be varied only in a signed agreement.

Fees

• $5,000 per month, plus 10% of advertising spend. Meta, Google and TikTok management are included; we do not bill per platform.
• Advertising spend is not paid to us. It stays on your own advertising account, on your own payment method. We never take custody of it. Example: at $20,000 per month in spend, you pay us $7,000 and the $20,000 remains on your Business Manager.
• Fees are invoiced monthly in advance. The 10% spend component is calculated on the previous month's actual spend and invoiced in arrears.

Term

• 90-day initial term, because advertising algorithms need a learning period for the work to be judged fairly. After that the engagement runs month to month.
• After the initial term either party may end the engagement with 30 days' written notice.

Ownership

• You own the assets. Everything runs on your Business Manager, your advertising account, your pixel, your page. The trained pixel, audiences, creative and data remain yours.
• If the engagement ends, you keep all of it. There is nothing for us to withhold, and this is written into the signed agreement.

Exclusivity

We work with one roofing client per service area for the duration of an active engagement.

5. The Qualified Lead Guarantee

50 qualified leads to the written standard within your first 60 days, at a minimum of $10,000 per month in advertising spend, or we continue working at no further monthly fee until you receive them.

What "qualified" means

"Qualified lead" is defined by the Highlight Digital Qualified Lead Standard, version 1.0, published in full at audit.highlight.digital/lead-standard and attached to any signed services agreement as Annex A. It is published before you sign precisely so that it is not defined afterwards by whichever of us is losing the argument.

The standard sets out five gates every lead must clear, four further mandatory conditions, the thresholds you set yourself at onboarding, and an explicit list of what never counts. The version in force is the one attached to your signed agreement. Every change is versioned and dated, and a change never applies to an engagement already running unless both parties agree in writing. Superseded versions are retained and available on request.

Conditions

The guarantee applies only where all of the following are true:

• Advertising spend of at least $10,000 per month is maintained for the full 60 days.
• Annex A has been completed and signed by both parties before spending begins, including your service area, minimum roof age, timeline window, accepted property types and accepted payment paths.
• Tracking has been installed and verified before spending begins.
• You provide the access, approvals, assets and information we need, without material delay.
• Advertising accounts remain in good standing and are not suspended for reasons outside our control.

Counting, rejection and replacement

• Every counted lead carries its own evidence on your own CRM: the call recording, the timestamp, the gate answers stored as fields, the source campaign and the consent record. Exportable at any time, so you never have to take our word for the number.
• You may reject any lead within 5 business days of delivery, with a reason. We respond within 2 business days. A lead that fails the standard is removed from the count and replaced at our cost.
• Silence beyond 5 business days is acceptance. Not as a technicality, but because a rejection cannot be investigated honestly once the recording is weeks old.
• A qualified lead who books an appointment and then does not attend still counts. It met the standard at the time of contact. We rebook no-shows as part of the service and report the no-show rate openly.

When the 60 days pause

• Spend falls below $10,000 per month: the clock pauses for those days rather than the guarantee failing.
• Approvals, access or assets remain outstanding beyond 3 business days: the window extends day for day.
• An advertising account is suspended for reasons outside our control: the clock pauses until it is restored.
• Each pause is recorded in writing on the day it begins. A pause claimed retrospectively at day 60 does not count, and that limit binds us, not you.

What we do not guarantee: revenue, closed jobs, appointment-to-sale conversion, or any specific return on advertising spend. Your close rate is yours, not ours, and any agency guaranteeing you revenue is either wrong or planning to blame your sales team when it misses. We guarantee the part we control and report against it in the open.

6. Results, examples and claims

Figures shown on this site, in our report, and in our emails describe real past performance for specific accounts over specific periods. They are illustrative. Individual results vary and depend on your market, offer, capacity, pricing, seasonality, sales process and spend.

Where we cite performance across our wider lead-generation operation, that includes verticals other than roofing, and we label it as such. Nothing on this site is a promise or projection of the results you will achieve.

7. Your responsibilities

• Provide accurate information in your application. Decisions about fit are made on what you tell us.
• Hold and maintain the licences, insurance and registrations required to operate in your service area.
• Ensure claims you ask us to advertise are truthful and lawful in your jurisdiction. We will not run messaging that waives or offers to absorb insurance deductibles, promises claim approval, or performs services requiring a public adjuster licence where you do not hold one.
• Comply with the terms of the advertising platforms your campaigns run on.
• Handle leads generated for you in line with applicable marketing and calling laws.

8. Website use

• The content of this site, including the report, page copy, structure and materials, belongs to us and is protected by copyright. You may read and share it. You may not republish it as your own or resell it.
• Do not attempt to disrupt the site, access it by automated means at scale, or interfere with other users.
• We may change, suspend or withdraw any part of this site at any time.

9. Disclaimers

This site and its content are provided "as is". To the fullest extent permitted by law we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement. Nothing on this site is legal, financial, tax or insurance advice.

10. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, or for lost profits, lost revenue, lost data or lost business opportunity, arising from your use of this site or the free audit.

Where an engagement is in place, our total aggregate liability is limited to the management fees you paid us in the three months preceding the event giving rise to the claim. Advertising spend is excluded from this calculation, because it is never paid to us.

Nothing in these terms excludes liability that cannot lawfully be excluded, including for fraud or for death or personal injury caused by negligence.

11. Third-party platforms

Campaigns run on platforms we do not control, including Meta, Google and TikTok. Those platforms set their own policies, pricing and enforcement and may change them, restrict targeting, or suspend accounts. We are not responsible for their decisions, outages or policy changes, and such events are not a breach of these terms by us.

12. Confidentiality

Information you share with us during an audit or an engagement, including account data and performance figures, is treated as confidential. We do not publish a client's account, numbers or identity without written permission, and any case study is anonymised unless you agree otherwise in writing.

13. Communications

By submitting a form you agree we may contact you about your request by email, phone or text where you have given the relevant consent. Every marketing email has a one-click unsubscribe, and replying to any of them ends the sequence. See our Privacy Policy for detail.

14. Changes to these terms

We may update these terms. The date at the top of this page shows when they last changed. Continued use of the site after a change means you accept the updated terms. Changes do not alter a signed agreement already in force.

15. Governing law

These terms are governed by the laws of Ukraine, and the courts of Ukraine have exclusive jurisdiction over any dispute arising from them. Any signed services agreement may specify a different governing law, in which case that agreement prevails for the engagement.